About Barbell Behaviour
Barbell Behaviour was founded in 2019 by Toronto-based entrepreneur Lianne Ireland. Lianne has been a dedicated athlete in Olympic-weightlifting since 2014, spending almost everyday in the gym & living in active wear. Being an athlete who trains for performance over aesthetics, she felt the fitness community was lacking a brand that represented individuals beyond your typical fitness-model.
Barbell Behaviour is built on the grounds that fitness is for everyone and every body. We aim to create functional, high quality athletic wear that is for all bodies, identities & backgrounds. Made to empower, inspire & include.