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About


About Barbell Behaviour

 Barbell Behaviour was founded in 2019 by Toronto-based entrepreneur Lianne Ireland. Lianne has been a dedicated athlete in Olympic-weightlifting since 2014, spending almost everyday in the gym & living in active wear. Being an athlete who trains for performance over aesthetics, she felt the fitness community was lacking a brand that represented individuals beyond your typical fitness-model.

 Barbell Behaviour Lianne Ireland

 

Barbell Behaviour is built on the grounds that fitness is for everyone and every body. We aim to create functional, high quality athletic wear that is for all bodies, identities & backgrounds. Made to empower, inspire & include.